Launching first in India · Join early access for a day-one welcome offer Join waitlist →
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Made for Indian families · Coming soon

Clothes to hug in.
Days made to hop.

Soft clothing, festive looks, toys & easy shoes for girls & boys ages 0–12 — sized for moms shopping from India first.

Get early access
Indian toddler girl laughing in a soft pink striped dress
0–12 yrs One store for every stage
Skin-safe, tested fabrics — gentle on the softest skin

Thoughtfully chosen materials for everyday wear and baby layers. Full fabric details at launch.

Gentle on skin Soft fabrics parents can trust
Made for India Sizes & fit for home first
WhatsApp updates Alerts where parents already are
Welcome offer Exclusive for waitlist members

Made for her, him & baby

Start here — the fastest way to see what we’re building for your little one.

Indian girl laughing in a floral summer dress
Made for her Girls Dresses · festive · play
Indian brothers in pastel festive jackets
Made for him Boys Everyday · occasion
Indian baby sleeping in soft lace layers
Tiny hugs Baby 0–24 months softwear

Browse by age

Know their stage? Jump straight in.

Indian baby with a soft bunny toy
0–2 yrs Infants & toddlers
Indian toddler playing in a cozy playroom
3–6 yrs Little explorers
Indian child in cozy knits outdoors
7–12 yrs Growing kids

By occasion

Everyday soft · festive ready · play & toys — pick the vibe.

Indian boy in soft everyday clothes at home Everyday Soft dresses & layers Indian girl in a festive pink lehenga Festive Celebrations & occasions Indian toddler with pastel wooden toys Play Toys & hop-around pieces
Indian girl in a pink party dress
Occasion Festive ready Notify me →
Indian brothers hugging in festive wear
The hug Made to cuddle Notify me →

Coming to the store

A peek at lines we’ll open with — not for sale yet.

Indian girl twirling in an everyday dress Coming

Everyday dresses

Soft, playful, washable

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Indian toddler boy playing with pastel wooden toys New line

Play corner

Toys & keepsakes

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Indian toddler in a pink birthday dress Coming

Festive for her

Party & celebration wear

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Indian boy in a festive floral waistcoat Coming

Occasion for him

Festive looks for boys

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Why Hug & Hop

Soft enough to cuddle.
Cute enough for every day.

Skin-safe fabrics, easy sizing for Indian kids, and looks from everyday soft to festive ready — for girls, boys and baby.

Join the launch list
Indian toddler playing with wooden toys
Indian mother and child sharing a joyful cuddle

Our story

Hug is the feeling.
Hop is the fun.

Hug & Hop is for the whole stretch of childhood — soft enough for cuddles, playful enough for every hop. Built first for Indian families, then growing outward.

  • Skin-safe, thoughtfully chosen fabrics for everyday & baby
  • Easy sizing made for Indian kids and Indian homes
  • WhatsApp launch alerts — and simple returns when we open

Early access · India

Be first when we open

Tell us who you’re shopping for — we’ll WhatsApp launch alerts and a welcome offer.